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Marketing
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Embark on a journey into the heart of marketing with GUVI’s beginner-friendly Online Course. Learn to connect businesses with consumers, delve into market research, and craft compelling brand strategies. Acquire the skills to confidently navigate the marketing landscape and earn a certification that sets you apart.
₹ 2499.00
₹ 3000.00
17% Discount
#1
See all ranking
Marketing
by
Guvi
Embark on a journey into the heart of marketing with GUVI’s beginner-friendly Online Course. Learn to connect businesses with consumers, delve into market research, and craft compelling brand strategies. Acquire the skills to confidently navigate the marketing landscape and earn a certification that sets you apart.
₹ 2499.00
₹ 3000.00
17% Discount
#1
See all ranking
4 Modules
with Certifications
9+ Hours
of Recorded Content
4.5 Rated
by 2002 Learners
4 Modules
with Certifications
9 + Hours
of Recorded Content
4.5 Rated
by 2002Learners
Read all Reviews
What's in it for You?
Step into the world of marketing with a course that covers the A to Z of this dynamic field. You’ll start with the basics, from understanding the core of marketing and its distinction from sales. As you progress, you’ll grasp how to analyze companies and competitors, identify target audiences, and develop powerful personas. You’ll also learn to create strategic marketing plans, understand consumer behavior, and harness data for insightful strategies. You’ll explore every critical component, from segmentation and positioning to mastering the 4 Ps. The Course also covers modern marketing essentials like omnichannel strategies, personalization, and the impact of AI. With a blend of B2B and B2C insights, you’ll be equipped to face any marketing challenge.
Step into the world of marketing with a course that covers the A to Z of this dynamic field. You’ll start with the basics, from understanding the core of marketing and its distinction from sales. As you progress, you’ll grasp how to analyze companies and competitors, identify target audiences, and develop powerful personas. You’ll also learn to create strategic marketing plans, understand consumer behavior, and harness data for insightful strategies. You’ll explore every critical component, from segmentation and positioning to mastering the 4 Ps. The Course also covers modern marketing essentials like omnichannel strategies, personalization, and the impact of AI. With a blend of B2B and B2C insights, you’ll be equipped to face any marketing challenge.
Key Features:
Globally Recognised Certification
100% online and Self-paced learning
Full lifetime access to all content
Access to 4 Gamified Practise Platforms
Dedicated Forum Support to clear all your doubts
7 Days refund Policy
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Beginner Module
- Introduction
- What is Marketing
- Difference between Sales and Marketing
- New Marketing Realities
- Target Audience, Target Market, Personas
- Company Analysis
- Competitor Analysis
- Porter's Competitive Model
- Strategy and Tactics
- Creating a Marketing Plan
- Consumer Behaviour
- Demographics, Psychographics, Geographics
- The Buying Decision Process
- Data, Information and Insights
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Intermediate Module
- Building Blocks of Marketing Strategy
- Segmentation, targeting, Positioning
- Types of Targeting
- How to Segment the Market
- B2B Market Segmentation
- 4 Ps of Marketing
- Marketing Channels
- Marketing Research Process
- Product Differentiation and Design
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Advanced Module
- Customer Value Proposition
- Positioning
- Differentiation and Parity
- Sustaining Competitive Advantage
- Customer Loyalty
- Customer Lifecycle
- Essentials of Branding
- Brand Design
- How does branding work
- Key Branding Terms
- Luxury Branding
- Role of Marketing Communications
- Marketing Communications Channels
- Media Mix
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Expert Module
- B2C V/s B2B Marketing
- Ideal Customer Profile
- Demand Generation
- Product Marketing
- Analysts Relations
- CRM
- Why is measuring outcomes important
- What can we measure
- Key Marketing Metrics
- Omni Channel Marketing
- AI In Marketing
- Personalization
- Account Based Marketing
- Social Selling
Course Offerings
Certificate you will get
IITM Pravartak certified Python certification.
Certificates are globally recognized & they upgrade your programming profile.
Certificates are generated after the completion of course.
After this Course
Navigate the marketing field with strategic insight.
Conduct thorough company and competitor analysis.
Develop targeted marketing plans and consumer profiles.
Leverage data for actionable marketing insights.
Apply the 4 Ps effectively in diverse scenarios.
Utilize modern tools for dynamic marketing campaigns.
Pre Requsites
Interest in the art of marketing.
Dedication to learning and innovation.
Course is for
Freshers
Professionals
Students
FAQ's
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What is the overview of GUVI’s Marketing certification course?GUVI's Marketing course offers a comprehensive detailing of the marketing world, teaching you how to connect businesses with customers and craft strategies that resonate with target audiences.
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Why learn the Marketing course?Marketing skills are essential in today's business landscape. They help you understand customer needs and shape how companies communicate, ensuring products and services find their right audience.
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Why choose GUVI for learning the Marketing course?GUVI is known for expert-led instruction and practical learning. We ensure that you gain not just theoretical knowledge but also acquire real-world marketing skills that employers value.
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What are the benefits of learning Marketing certification?Earning a marketing certification from GUVI can open doors to various career opportunities, from brand management to digital marketing roles, enhancing your professional growth.
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**Is the Marketing course difficult to learn?**Our course is designed to be accessible for beginners, with clear explanations and practical examples that make even complex marketing concepts easy to grasp.
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How long does it take to learn the Marketing course?With dedication and regular study, most learners can complete the Marketing course and gain a solid understanding of its concepts within a few months.
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How much does the Marketing certification course Cost?The cost for GUVI's Marketing certification course is Rs.3000. Please visit our website or contact our support team for specific pricing details and any available discounts.
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